HARD ROCK CAFE EMPLOYEE HANDBOOK PROFESSIONAL

Weaknesses.- п‚· Our restaurant and the products we sell could only be bought by people that have good economic status because our prices are high. This means it can not be found in other stores. Opportunities.- п‚· Is the first restaurant that provides this kind of service. This crisis could stop people from coming to our restaurant, and force them to spend on their prior needs. SWOT Analysis Threats.- п‚· The only threat we consider important is that there is an economic crisis in Ecuador. WORKING CAPITAL 207,560 SHOPFITTING 10,000 FRANCHISE FEE PACKAGE 16,000 MARKET LAUNCH FEE 7,000 LEGAL AND BANK COSTS 5,000 FRANCHISE FEE 100,000 TARGET: Our target in the city of Quito are teenagers and adults of any sex between 15 вЂ“50 years old form middle and high social class. Create awareness of our business mission w hich is oriented to give the opportunity to new rock bands here in Ecuador. Will you go to a Hard Rock CafГ© opened here in Ecuador? RESULTS IN GUAYAQUIL RESULTS IN QUITO YES NOДЄDVERTISING CAMPAIGN OBJECTIVES: Show our future customers that we are a unique kind of restaurant here in Ecuador. Would you like to listen to rock music while you enjoy your meals? RESULTS IN GUAYAQUIL RESULTS IN QUITO YES NOДo you know about the International Hard Rock Cafe ? RESULTS IN GUAYAQUIL RESULTS IN QUITO YES NO What kind of food do you like best? RESULTS IN GUAYAQUIL RESULTS IN QUITO Traditional home food Fast food Restaurant foodДo you like rock music? RESULTS IN QUITO RESULTS IN GUAYAQUIL YES NO This place is visited by people from all over the city.

Infrastructure : Our franchise is located in Quito at the Plaza De Las AmГ©ricas store 23. Marketing Strategies : Publicity on local radios Ads in local newspapers. Market : Customers regardless ages, sex or economic status.

Hard Rock CafГ©вЂ™s products are offered in every place. Services : The main service is bringing our customers to the rock nвЂ™ roll life through offering them live shows and a museum in every Hard Rock CafГ©. Staff : Hard Rock CafГ© (Ecuador), works with 19 people, their activities include management and service operation. de las AmГ©ricas y Naciones Unidas Plaza de las Americas (store 23) Phone: 2337890. Web page: GD MГІnica GutiГЁrrez Advertisement Manager Av. The target of our business is people fr o m middle and high social class. The majority of our customers are teenagers, and adults of any sex between 15 вЂ“ 50 years old. (Mariana JГЎcome_Financial Manager): She is in charge of managing the financial resources of the HRC business. business, and he is in charge of motivating and training the HRCВґs employees. (AdrГan Cifuentes_Purchansing/Ventures Manager): He is responsible for the quality work and the H.R.C. (MarГa Elena Mena_Sales Manager): She is responsible for sales in our country. MГіnica GutГerrez_(Advertising & Marketing Manager) : She is the one that sets the marketing strategies and is the responsible for making HRCs Products attractive.

HARD ROCK CAFE EMPLOYEE HANDBOOK PROFESSIONAL

Professional Profile AndrГ©s ParreГ±o_(General Manager): He is responsible for policy decisions and the companyВґs strategies. The 2 nd is to give new opportunities to all young musician bands that are starting a musical career. is to provide people the services of classic American food and rock music. Our mission has two principal goals: The 1 st. We will create a rockвЂ™ nвЂ™ roll experience that our customers will never forget. To give delicious food, awesome music, a high-energy atmosphere. Its memorabilia collection, consists of more than 60,000 pieces that goes from Jimmy Hendrix's Flying V guitar to John Lennon's handwritten lyrics. Founded by Isaac Tigrett and Peter Morton In 199 0, The Rank Group, Plc., acquired Tigrett and Peter Morton part. Hard Rock Cafe opened on June 14, 1971, in London, England. This business is dedicated to give a special service that combines traditional American food and Rock music. Benefits may vary with employment status.Members of the Group. We offer a comprehensive benefits package that helps our Team Members stay healthy, plan for their future and maintain a healthy work-life balance. Our Team Members are the key to our CompanyвЂ™s success and their health and well-being, as well as that of their families, is very important to us. Ambassador ProgramLocal musicians and Hard Rock employees. In our Employee Handbook global organization Guests Staff/Employees Supervisors/Managers General Manager.

Hard rock cafe employee handbook